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Shopify Magic

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Use Sidekick to help build your Shopify store and grow your business.

CategoryE-commerce & Print-on-Demand
PricingFree plan or free trial mentioned on official site; see official pricing page for current prices. — official pricing
Websitehttps://www.shopify.com/magic
Last checked2026-10-14

Description taken from the tool's official website meta description.

Our take

Shopify Magic in this directory is Sidekick, Shopify's AI assistant. The Magic URL redirects to Shopify's Sidekick page, and the cost is a Shopify subscription, not a separate Magic fee. Shopify's pricing page lists plans at $29, $79, and $299 per month, plus payment fees, so the store plan is the bill.

Best for: you already run, or have decided to run, a Shopify store and want the AI inside it.

Pros

  • The assistant is inside the store admin, which is where a merchant already works.
  • You are not buying a second AI subscription on top of the storefront.
  • Sidekick is part of Shopify's own product story for building and growing the store.

Cons

  • You need a Shopify store. It does nothing for an Etsy-only seller.
  • The plan prices above are real monthly figures from the pricing page, and payment fees sit on top. Confirm the current plan.
  • It does not replace product photos or marketplace keyword research.

Editorial note last updated October 14, 2026. How we review tools. Send a correction.

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