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Apollo.io
Visit Apollo.io →Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.
| Category | Sales & Outreach |
|---|---|
| Pricing | Free plan or free trial mentioned on official site; see official pricing page for current prices. — official pricing |
| Website | https://www.apollo.io |
| Last checked | 2026-10-14 |
Description taken from the tool's official website meta description.
Our take
Apollo describes itself as one go-to-market system for data, intelligence, and execution, and its pricing page says the data covers 240 million contacts and 30 million companies. That is a real outbound stack, and it is more system than a one-person mail merge. Plan prices should be read on that pricing page; this note does not repeat a dollar figure.
Best for: you prospect for a living and want contacts and outreach in one login.
Pros
- Contact data and outreach are sold as one product, which is what the pricing page describes.
- The same page names outbound, inbound, enrichment, and sales engagement as use cases.
- A free plan or trial is already flagged from the official site, so you can confirm a way to start before you migrate a CRM.
Cons
- A database that large still contains stale contacts. The vendor does not promise every email will land.
- It is easy to overbuy if all you send is a short follow-up sequence.
- We are not quoting a current plan price. Use the official pricing page.
Editorial note last updated October 14, 2026. How we review tools. Send a correction.
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